Ginkgo Bioworks
OverView
Our creative digital designers and strategists worked closely with Ginkgo Bioworks’ stakeholders (founders, scientists, designers, and strategists, to name a few) to help build the brand that put synthetic biology on the map and created a whole new category in biotechnology. We started with a quick iteration to meet a tight deadline, and continued to expand and evolve their digital brand over the following years.
Read below to see how ICS and Ginkgo worked together on the Grow Magazine, Concentric by Ginkgo, Creative Residency, and Syntheticbiology.com.
Our Role
- Logo
- Brand Identity
- Content Strategy
- UI/UX Design
- WordPress
- Creative Partner
Industry
- Biotech & Life Science
New design system
We introduced a fresh new look for Ginkgo while creating a full-scale website that showcased their work, their people, and their facilities. The homepage was redesigned to reflect their wide variety of work and capabilities –from cultured ingredients and fragrances to vaccines and biosecurity. The new brand design confidently declares Ginkgo as a leader in synthetic biology, using bold typography and visuals that speak to their creative and fluid spirit —showcasing the endless sense of possibility through the power of biology.
Grow Magazine
Together with the Ginkgo team, we developed the Grow brand, an editorial platform designed to evangelize and celebrate the potential of synthetic biology for the world at large.
Concentric
When Ginkgo quickly responded COVID by launching and scaling Concentric, we partnered with them to bring a new digital brand to market as fast as possible through our collaborative and iterative design and development strategy.
Creative Residency
ICS collaborated with Ginkgo and Faber Futures to execute their vision for the Ginkgo Creative Residency in which creatives from around the world spend three months working at the intersection of thier creative discipline and synthetic biology.
Syntheticbiology.com
To accompany their IPO announcement in spring 2021, ICS and Ginkgo partnered to create syntheticbiology.com, a stand-alone microsite to cement Ginkgo’s role as the authority in synthetic biology.
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