Prologue

OverView

Spun out of Flagship Pioneering, Prologue has a revolutionary approach: using proteins found in viruses to expand the functional boundaries of human proteins, essentially unlocking a vast new universe of therapeutic possibilities. They came to us looking for a brand presence that that could capture both the magnitude of this vision and the sophisticated science behind it.

Prologue’s openness to creative exploration made this partnership special from day one. Their team of scientists didn’t just want to explain their platform—they wanted to go one step further with custom images to really help people see it. This spirit of collaboration led to one of our most innovative projects, where we worked directly with their scientists to transform complex protein modeling data into stunning visual elements that were both scientifically accurate and visually captivating.

Our Role

Brand Strategy
Brand Identity
Webflow Development
Custom Scientific Visualizations
Interactive Animations
Content Strategy
Brand Guidelines

Industry

Biotech & Life Science

The Approach

We began by immersing ourselves in Prologue’s world, working closely with their scientific and leadership teams to not only understand their platform, but more broadly, their vision for the future of medicine. This deep relationship informed every aspect of the design process, from the strategic information architecture to the visual language we developed.

A standout element of the project was our work with Prologue’s scientific team to transform their 3D protein modeling data into engaging visual assets. This unique collaboration allowed us to create a series of scientifically accurate yet visually striking illustrations that helped tell their story in a way that was both precise and visually captivating.

From a more tactical perspective, we established a website architecture that guides users through Prologue’s story with purpose, using interactive elements and animations to illuminate complex concepts. This flexible system is designed to grow with the company, incorporating their relationship with Flagship while establishing their own distinct identity in the biotech space— for applications both online and off.

The Impact

The new brand positions Prologue as a pioneer in the biotherapeutics space with a digital presence that matches the sophistication of their science. The success of this project was a result of the close collaborative relationship we built with their engaged, dedicated, and brilliant team. Their willingness to push boundaries creatively resulted in a unique visual language that sets them apart in the industry while maintaining scientific accuracy.

The site and brand offers a powerful platform for Prologue to share their vision of expanding the boundaries of human proteins, attracting potential partners and talent who share their mission to develop transformative medicines.