Numat

The Challenge

Numat faced a unique communication challenge. Their core technology—MOFs—is complex, highly technical, and not widely understood even by those in the material science field. Despite being capable of solving critical global challenges in areas like carbon capture, gas filtration, and molecular separation, Numat struggled to tell a story that resonated beyond scientific circles.

The company needed a brand and digital presence that could:

• Demystify their sophisticated MOF technology
• Showcase the versatility of their product platforms
• Communicate their potential to transform multiple industries
• Attract investors, talent, and commercial partners

Our Approach

We dove deep into Numat’s world, understanding not just their technology but their vision. Our strategy centered on positioning Numat as much more than a materials company. We wanted them to be seen as problem solvers with a platform technology that could reshape how industries approach complex challenges.

The resulting brand and website repositioned Numat as a visionary company at the intersection of chemistry, computing, and problem-solving. We created a visual language that captured the precision of their science while hinting at the boundless potential of their technology.

We developed a brand identity that:

• Evolved their visual language to reflect a mature, innovative company
• Created abstract visual representations of MOFs that told a story of possibility
• Developed a design system that felt premium, scientific, and approachable
• Crafted messaging that emphasized their end-to-end approach and future potential

The new website became a narrative journey, guiding users through Numat’s capabilities, showing how their MOF platforms could be adapted across industries—from health and safety to semiconductor manufacturing and environmental solutions. The site’s clever information architecture organized solutions by industry, capability, or product to allow users see the broader possibilities of MOFs and how a partnership with Numat could solve their specific challenges.

Looking Ahead

Our work with Numat isn’t just about a website—it’s about setting the stage for their next decade of innovation. By clearly articulating their vision of becoming a global materials provider, we’ve helped them take a significant step toward becoming the definitive MOF technology company.

The new brand and website serve as a platform for Numat to showcase how they’re not just creating materials but enabling entire new possibilities across industries.