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Octant came to us with a challenge: how can we partner together to showcase Octant’s powerful but hard-to-explain technology through their brand and digital experience? And how can we present the company as fresh, cutting-edge—and importantly fun—without alienating their highly-educated core users?

Our discovery work surfaced throughlines that inspired our designers and strategists. Courage is at the heart of Octant.

The company’s foundation is built on taking risks that others aren’t willing to take. We paired the idea of courage with their inspired name, Octant. This intentional reference to mapping the unknown aligns Octant’s core science and technology and their approach to company culture. The brand expression of these themes creates an exciting and energetic digital experience.

Our Role

• Logo
• Brand Identity
• Content Strategy
• UI/UX Design
• WordPress
• Creative Partner

Industry

• Biotech & Life Science

OverView

Growing from a first-mover startup to an industry-defining biotech company of the future necessitates evolving a brand while holding true to its original ethos.

Generate:Biomedicines partnered with us to expand its brand and website, showcasing to the biotech community that what was once considered science fiction is now a reality. We achieved this through a year-long buildout of content around their Chroma model, Generate Platform, and Pipeline.

The Chroma story began with ICS designing a blog post about the vast potential of their de novo protein-generating AI and culminated in a full-page buildout that validated the technology. As an unapologetically scientific company, Generate is committed to sharing this breakthrough with the larger scientific community. The Chroma page provides links to an API and model weights where scientists can develop their own de novo proteins.

The model is part of a larger strategy focused on maximizing its platform for impact and creating a pipeline of life-changing medicines. ICS worked closely to develop a platform page that would use existing elements of the brand to visually represent the power and potential of the continuous loop platform to increase the speed at which therapeutics are identified and validated. The success of the platform has resulted in a deep pipeline in multiple therapeutic areas which we designed to immediately show its depth.

The brand relies on visually stunning images of proteins presented through a minimal brand palette to highlight the potential of what comes next.

Our Role

• Brand Identity
• Content Strategy
• UI/UX Design
• WordPress
• Creative Partner

Industry

• Biotech & Life Science

OverView

Shape^TX was founded with the mission to make programmable RNA medicines available for everyone. They will accomplish their mission by leveraging the power of AI to upend traditional drug discovery.

Shape^TX’s mantra is as simple and elegant as it is bold and resolute: We let data be our guide. With that in mind, we built a bold and beautiful brand that matches Shape’s ethos.

Our design team employed fluid, abstracted, and organic shapes that demand a sense of motion and flexibility. This plays with the very notion of the concept of “shape”; rather than a rigid, formal visual shape, we’ve created a language of fluid forms that speak to Shape^TX’s flexibility, scalability and possibility.

This phase one site is purposely sparse—it’s not for the faint of heart or casual visitor. This is a site built to intrigue those in the know to want to know more.

Our Role

• Brand Identity
• Content Strategy
• UI/UX Design
• WordPress
• Creative Partner

Industry

• Biotech & Life Science

OverView

Ampersand Biomedicines, a Flagship Pioneering company, harnesses the power of biology, deliberate design, programmable precision, and an innovative addressing system to create new and better medicines that will cure a wide-range of diseases. The unlock is that they can program smarter medicines that act specifically at the site of disease and nowhere else.

Our design team focused on building a nuanced visual brand through the use of dual brand colors (and shades of those colors) that speak Ampersand’s core science: the localizing moieties that drive localization and the actuator moieties that drive the therapeutic effect. This color play is used as a foundational element throughout the site. 

We were also challenged to create visual elements to enhance the users’ understanding of the complex scientific advancements that make Ampersand unique. Ampersand’s AND-Platform™ enables a new way of designing medicines by reimagining the definition of a target. Our team collaborated closely with the Ampersand team to create content that introduced the power of the platform through thoughtfully designed visual graphics and animations that support the written content. 

Key to the platform is Ampersand’s proprietary Opportunity Atlas — Ampersand’s systematic approach to identifying localized targets in healthy and diseased tissues allows us to navigate a large range of disease in almost all areas of the body. We developed an interactive graphic that allows the user to click on a localizer target, actuator, or disease to see how the versatile engineering capabilities of the AND-Platform™ enables Ampersand to take aim at a broad range of diseases simultaneously.

The overall result is a brand that uses visual communication to highlight scientific innovation of the AND-Platform, powered by a broad and ever-growing addressing system.

Our Role

• Logo
• Brand Identity
• Content Strategy
• UI/UX Design
• WordPress
• Creative Partner

Industry

• Biotech & Life Science