Octant
OverView
Octant came to us with a challenge: how can we partner together to showcase Octant’s powerful but hard-to-explain technology through their brand and digital experience? And how can we present the company as fresh, cutting-edge—and importantly fun—without alienating their highly-educated core users?
Our discovery work surfaced throughlines that inspired our designers and strategists. Courage is at the heart of Octant.
The company’s foundation is built on taking risks that others aren’t willing to take. We paired the idea of courage with their inspired name, Octant. This intentional reference to mapping the unknown aligns Octant’s core science and technology and their approach to company culture. The brand expression of these themes creates an exciting and energetic digital experience.
Our Role
- Logo
- Brand Identity
- Content Strategy
- UI/UX Design
- WordPress
- Creative Partner
Industry
- Biotech & Life Science
Explainer video
To help further demonstrate their powerful but hard-to-explain technology, Octant looked to the ICS team to create a short explainer video that would effectively communicate their innovative scientific capabilities to their website users. ICS created a explainer video highlighting their unique branding, with the emphasis on courage and the knack for exploring the unknown by showcasing their novel cellular intelligence approach using their experimental platform.
Get In Touch
We are full of ideas, we just need someone to share them with.
